Down the rabbit hole draws upon the concept of utopia created through social media personas. A visual essayistic exploration into the fictionalised realms created to escape the dreariness of real life or maybe the information-dense, chaotic and overstimulating world (Tank Magazine 2021). To be precise, building a reflection of an ‘aesthetic’ lifestyle on social media platforms like instagram that is curated and aligned to popularly shared, distinctive visual subcultures that ultimately form a perception of the self.
Constructing the narrative of this visual essay began with deconstructing existing influencer profiles on Instagram. An attempt at building a visual library - I considered some parameters to control my research. The process involved collecting personal information like age, gender, occupation and then other factors about their profile like number of followers, content type, recurrent visual motifs.